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The 7 principles of Social Business

  1. Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization.
  2. Financial and economic sustainability.
  3. Investors get back their investment amount only. No dividend is given beyond investment money.
  4. When investment amount is paid back, company profit stays with the company for expansion and improvement.
  5. Environmentally conscious.
  6. Workforce gets market wage with better working conditions.
  7. ...do it with joy.

seven principles, grameen social business, muhammad yunus, world economic forum

Original document developed by Muhammad Yunus at the World Economic Forum in Davos, January 2009